City Of Melbourne sent out a tender to create a PR worthy something to help revive the city centre post lockdowns and activate their new campaign platform: ‘Only In The City’. We pitched a mashup of Melbourne’s crème de la crème in the most Melbourne experience we could imagine. And reached 10million people.
Brought to life by talented artists, musicians, chefs and mixologists Anuraag, DREZ, DJ JNETT, Edd Fisher, George Rose, Hanna D, Hybrid Man, Jazz, Juddy Roller, Kia, Ki[ & Co, Kit Webster, Liucy, Luke Whearty, Mulliu, Miscmeg, Nat Smith, Oslo Davis, Paper-Cuts, Pjenne, Ross Magnaye, Scott Pickett, Simon TK and more.